Web & App Design
Roovo.in
Overview
Roovo. in is a dynamic online marketplace offering diverse products catering to various needs and interests. As an all-inclusive platform, Roovon takes pride in curating an extensive food collection, fashion, and much more. Whether you're looking for delectable culinary delights or the latest trends in fashion, Roovo. In is a one-stop destination.
Role
Product Designer
Duration
6 Months
Team
Cross Functional Designers, Developers
Background
The core concept is driving roovo. In was to revolutionize the purchasing experience, making it effortlessly seamless and delightful for customers. Our mission centred on eliminating the hassle of buying, ensuring that the process never felt like a chore for users. With this in mind, we designed our social media ads to be captivating, delivering the message concisely and inspiring users to take immediate action by purchasing with utmost ease and satisfaction.
Understanding the Problem
Complicated Navigation
A clear and intuitive navigation system is crucial to ensure a seamless shopping experience.
Inadequate Product Information
Insufficient or unclear product information can leave users uncertain about their purchase decisions.
Mobile Optimization
With an increasing number of users shopping on mobile devices, a lack of mobile optimization can create a subpar experience
Design Challenge
HMW create a product to improve the buying experience for the users.
Solution Preview
A ready-to-go website, easily accessible from your mobile phone
Introducing Group Buy Offers
Influencer Program &
Ambassador Program
Design
Key Points
Easy navigation for less tech-savvy individuals
Provision of all required information about the product there itself
Simplify the entire shopping experience and process
The design flow was much simpler than I thought, but I iterated while designing. I would create one feature while another team did Usability Testing and share feedback with me. Throughout our flow, we actively gathered user feedback and carefully noted the valuable insights they shared. Based on their inputs, we diligently worked on enhancing the user experience. Below is a comprehensive comparison of the screens, showcasing the improvements made to address the "I wish we had..." and "Wouldn't it be nice to have..." suggestions
Final Screens
Main Website Flow
The entire layout of the website was maintained straightforward and focused; we developed a mobile-responsive site since users frequently shop on their phones.
Unique Selling Point - Group Buy
Group buying is a shopping model where users can team up with others to purchase products at discounted prices. The concept is built on the idea that buying in bulk or as a group can lead to lower prices due to economies of scale.
Roovo Influencer Program
It is a marketing strategy employed to leverage the influence and reach of social media influencers or content creators. The influencer just has to Try products, share with followers and earn commission on all orders.
Social Media Marketing
Here are some creatives exclusively designed for our product ads on influential social media platforms like
LinkedIn, Facebook, and more! These visuals helped to engage audience with our products.
Took ownership of improving CTR
5%
Worked with
marketing manager on
3:2:2
creative strategy
Improved
Conversion
Rate
4% to 8%
Drop offs
recognized
using
Heatmaps
Takeaways
To keep my solution realistic. I’ve learned that I always want to make the most of it, but at the end of the day.. There are always going to be limitations and constraints.
To pause and step away for a while. I had always tried to work through this at a designated time. However, I often get stuck in the process. Doing it at a slower and more ideal pace will for sure benefit me in the future.